Placement Test results show where your emails actually land—Inbox, Spam, or Other—across major email providers. Understanding these results helps you identify deliverability issues early and take action before sending campaigns at scale.
This guide explains how to read Placement Test results and what to do next.
Where to View Your Placement Test Results
Log in to your Zapmail dashboard
Go to Deliverability
Open the Placement Test tab
Click on a completed test to view detailed results
Inbox Placement
Emails delivered directly to the primary inbox.
✔ This is your goal
✔ Higher inbox rates indicate strong sender reputation
Spam Placement
Emails filtered into the spam folder.
⚠️ Indicates deliverability issues
⚠️ Often caused by domain reputation, copy, or sending patterns
Provider-Level Overview
From the Key Metrics section:
You can view inbox placement by email provider (Google Workspace, Microsoft 365)
This gives you a quick overview of how your emails perform across major providers
The placement graph visually shows:
How many emails landed in the Inbox
How many landed in Spam
This makes it easy to spot provider-specific deliverability issues at a glance.
Mailbox-Wise Report
If you want deeper insights:
Switch from Overview to Mailbox-wise report
See placement results for each individual mailbox
Identify underperforming mailboxes and take action before scaling
This is especially useful when testing multiple mailboxes in a single Placement Test.
Blacklist Status
Shows whether any mailbox was detected on a blacklist.
“No mailboxes blacklisted” = ✅ Safe
Any blacklist warning here should be addressed immediately
What Does Auth Status Mean?
Auth Status indicates whether email authentication checks (SPF, DKIM, and DMARC) were reported as passing during the Placement Test.
⚠️ Important to know:
If Auth Status shows 0% passing, it usually means:
Authentication results are informational during placement testing
Not all inbox providers report auth data for seed test emails
Emails can still land in the inbox even if auth results aren’t reported
This does not automatically mean your domain is misconfigured—especially if:
Inbox placement is high
Spam rate is low or zero
How to interpret it correctly:
High Inbox Rate + 0% Auth Status → Generally safe
Low Inbox Rate + 0% Auth Status → Review DNS and auth setup
High Spam Rate + Auth failures → Immediate action recommended
Always evaluate Auth Status together with Inbox and Spam placement, not in isolation.
How Long Results Take
Results appear within 2–24 hours
Safe to run anytime
Does not affect your sending reputation
No real contacts are emailed — only seed inboxes receive test emails
What to Do After Reviewing Results
If Inbox Rate Is High
✅ You’re safe to start or scale campaigns
✅ Re-run tests monthly for monitoring
If Spam Rate Is High
Reduce sending volume
Simplify email copy
Remove links or aggressive CTAs
Re-run the test after changes
✅ Final Takeaway
Placement Test results give you a clear signal of your domain’s health before real outreach begins.
Use the Overall Inbox Rate, Provider breakdown, and Blacklist status together to decide when it’s safe to scale. If you need help interpreting results or improving inbox placement, our support team is always here.
📩 Contact Support: [email protected]