Placement Tests help you understand where your emails land—Inbox, Spam, or Other—across major email providers. Running these tests regularly lets you track deliverability health, spot issues early, and protect your sender reputation.
What Is a Placement Test?
A Placement Test sends test emails from a selected mailbox and shows:
Inbox vs Spam placement
Performance across major providers
Overall deliverability health of your domain
This helps you optimize campaigns before sending at scale.
What to Expect Before You Run a Test
Results appear within 2–24 hours
Safe to run anytime — does not affect your sending reputation
No real contacts are emailed
Zapmail sends non-promotional test emails only to seed inboxes
Step 1: Open Deliverability
Log in to your Zapmail dashboard
Click Deliverability Tool from the left sidebar and Select Inbox Deliverability
You’ll see all existing tests and past results
Step 2: Start a New Test
Click Run Deliverability Test (top-right)
Step 4: Configure Test Details
Fill in the required information:
Test Name – Use a clear name for easy tracking
Select the mailboxes you want to run deliverability test on
Add the content for the email or skip
Test Type
One-time test: $2.00 per mailbox
Monthly subscription: $3.00 per mailbox per month
Click on Launch or Schedule test for later on
Step 4: Complete Payment
Choose your preferred payment method
Click Continue to confirm
The Placement Test will start running automatically.
Step 5: View Test Results
Once the test is complete:
Return to Deliverability Tool→ Inbox Deliverability
Click on the View Report button to view results
Review inbox vs spam placement across provider
When Should You Run a Placement Test?
Run a Placement Test when:
Setting up a new domain or mailbox
Before scaling outreach campaigns
After changing email copy
If open or reply rates drop
Monthly tests are recommended for continuous monitoring
✅ You’re All Set!
You’ve successfully run a Placement Test in Zapmail.
Next, learn how to interpret your results and improve inbox placement:
👉 How to Analyze Placement Test Results
If you need help at any stage, our support team is always here.
📩 Contact Support: [email protected]